MVC’s clubTHRIVE

The Client:

ClubTHRIVE by Marriott Vacation Club (MVC) is an innovative program designed to help break the stress of daily life many guests carry with them on vacation and provide opportunities to benefit both their physical and mental well-being throughout their stay.

The Need:

MVC connected with us when they identified their need for branded merchandise including yoga mats, water bottles, tents, athletic wear, event banners, and various other outdoor/athletic products. Not only did they need us to source the products, but it was also important to offer them on their online catalog for individual property orders.

The Process:

Within our marketing and merchandising services teams we sourced and stylized all products with two things in mind: ‘excellence in branding’ and ‘remain in budget.’

Our team approached the process by analyzing the current products offered by the program, the new product ideas envisioned by MVC and then improved on those offerings by finding high-quality products that still provided savings to would benefit the properties as well. In the end, this project was about working diligently to source the right products for clubTHRIVE that not only met their needs but their wants as well.

The Solution:

The branded products we provided for the clubTHRIVE program offer guests a pleasurable experience as they take part in stress-relieving, memorable activities; all while allowing the brand to create awareness and generate revenue from the sale of those products.