The industry’s laser sharp focus on guest touchpoints has birthed a new class of stylized products that were once simply regarded as functional necessities.

Off-the-shelf product with traditional logo decoration is being rapidly replaced with unique custom projects. With this trend comes the ever-present challenge of balancing enhancements and operational budgets. The pages to follow are peppered with fresh approaches to operational products and insights into some of the cost containment measures we have uncovered along the way.

AS Hospitality suggests these 6 approaches to operational products that your guests will undoubtedly need, but also want to use; frequenting them back time and time again.

1. Cost-Neutral Upgrades

Clever design choices are dressing up even the most traditional materials–including pulp board.

Pulp Coaster Graphic

Here, a traditional pulp board coaster was redesigned to accommodate two rocks glasses. By selecting a unique size and featuring a stylized pattern in place of a traditional logo imprint, a simple coaster becomes a much more interesting opportunity to drive your business forward.

2. Enhanced Product Design

Operators are identifying hidden costs affiliated with what appear to be low-cost operational items. For example, housekeepers may be battling storage bags with frequently failing zippers, in turn driving up reorders. Increasing the product life cycle with a manageable upgrade affords the budgetary room needed to enhance the product design – a combination all will be delighted with.

Linen Bags

Custom bags allow the flexibility to select the material, color and format that best suit the brand and intended use. Minimums for a project like this can start at as few as 1,000 units.

3. Leveraging Assets

Standard stick pens are being left in the dust by stylized designs that reflect the associated brand’s visual cues and the lifestyles of its target market. Bottom line: Well-liked pens make their way off the nightstand (or trade show table) and into circulation.

Marriott Butterfly Pen

Metamorphosis of Style
End-to-end product customization allows for total creative control. Marriott incorporated upgraded metal details, an ergonomic grip and their signature red PMS to deliver a branded touchpoint guests want to hold on to.

4. Stretching the Dollar

Differentiated materials and custom applications are in demand for in-room accents. Designers are seeking new ways to incorporate textiles and rigid substrates, including wood, styrene, leather, fabrics and acrylics.

Leather Do-Not-Disturb Door Hanger

High-style, lower cost point
This leather DND is made of a re-engineered leather luggage tag and brass ring, resulting in a high-style upgrade at a lower cost point.

5. Amenities of Convenience

Design decisions for amenities of convenience are influencing guest behavior, specifically when it comes to whether a brand intends for a guest to borrow, purchase or walk away with an in-room amenity.

Custom Umbrellas

These umbrellas feature a custom peekaboo interior and are crafted from premium materials; these differentiating selections equate to a high perceived value and willingness to purchase. Conversely, large golf umbrellas with hook handles are ideal for brands who wish to present a premium experience but prefer guests leave the umbrella behind.

6. Large Format

Large format applications traditionally reserved for sales and marketing visuals are being tapped to solve interior and exterior dilemmas. With substrates for nearly every application, operational messaging such as wayfinding can now be creatively designed without the need for permanent fixtures or professional installation.


Our decals are digitally printed in rich, photo-quality, full color suitable for interior and exterior use. Graphics are easy to install and are available for both permanent and temporary uses.